The new MAAG light hall opens with a world premiere: "Viva Frida Kahlo - Immersive Experience". Never before have the works of the Mexican artist been on display in a light exhibition. The works of the expressive painter with their accessible symbolism and colorful exotic plants and animals as well as the expressive self-portraits are the models for the immersive production, which is presented by means of high-performance video projections, light and acoustic effects. Thanks to the 360-degree all-round projection, visitors have the feeling of being in the middle of the artist's paintings.
The new MAAG Light Hall is the first permanent museum in Switzerland to show only immersive exhibitions. Works by great artists are illuminated, animated, set to music and projected onto walls, ceilings and floors.